Earth Hour 2018
Originally coined as “The Big Flick”, Earth Hour was developed between the WWF (World Wide Fund for nature) and a Sydney advertising agency in 2007 as a means of engaging Australians “on the issue of climate change” with the inaugural Earth Hour running in Sydney on March 31 of that year. A roaring success with an excess of two million Sydneysiders, and 2,200 Sydney businesses getting involved, this revolutionary event inspired the same movement some 11,940km away in the city